
I think I had the same immediate reaction to Guim Tió’s Fighetta as most people do: that’s f*cking terrifying. It reminds me of Tik Toker @lights.are.off (warning: scary) and their unnerving animations. Maybe this painting is not that unsettling, but it’s still pretty creepy.
Guim Tió Zarraluki is an up-and-coming Spanish artist with a pretty wide artistic vocabulary, full of different styles and mediums. I’m most drawn to these bizarre googly-eyed, deer in headlight portraits of his. His artistic process really bolsters the overall meaning:
In his practice Gium Tió alters fashion magazine images with chemicals and oil pastels transforming attractive models into abstract, and sometimes unsettling, figures. The primordial picture is almost completely buried by a new geological level. Only a small part of the magazine is left untouched or barely altered, as a trace of the subject’s past life.
via Widewalls
Fighetta can be seen as a painting, an installation, and a performance piece all in one. The above video gives you a speedy glimpse into the process. The eyes are an especially haunting part of the image and to see that all he did was draw these large white inner-tubes around the model’s pupils demonstrates how easy it is to make the beautiful haunting.
The only parts left untouched are her irises, her nose, and some of her hair. The rest is painted over so to be grotesque, unrecognizable, and bare. Tió paints over the brand, website, and product placement for this Artcafé (which clearly loves to use beautiful women in their marketing campaigns). Sex sells.
In a way, I think Tió is exposing this ugly underbelly of the exploitative nature of advertising. A tear dripping from her left eye is evidence enough that something’s upsetting her. Maybe she’s crying on behalf of all women made one-dimensional by media and advertising. Or maybe she’s crying for all of us. For the masks we plaster onto our faces in public to appear presentable. Is being a social being a form of advertising in and of itself? Are we constantly self-promoting as a way to assert our worth?

Fighetta and the fact that Tió appropriates images from fashion magazines reminded me of collage artist Hannah Höch, who was banned from exhibiting her critical artworks during the Nazi regime. (If the Nazis don’t like you, you’re doing something right.) It also reminded me of the work of Martha Rosler who famously “brought the Vietnam War into the American living room.” All 3 artists make it so you can’t look away. Hell, Tiós painting is on a large-format billboard.
I think just about all reframings of pop culture serve as a commentary on identity and politics. It makes you wonder what about that specific imagery prompted the artist to spotlight it. It’s about positioning something we may take at face value in a petri dish. To be studied. Looked at again, but this time closer and with a different context or decontextualized altogether.
Some of Tió’s other portraits echo this uncanniness. Like Tian shown above. I think this style is laughable in its creepiness. I think Tió is a bit of a jokester, but kind of like the Dadaists’s beliefs: it’s a serious joke. The wide-eyed, long-necked woman. The mischievous-, conniving-looking boy. There’s an interiority we can’t really infiltrate and maybe we’re deterred by the unsettling nature.
We don’t know what they’re thinking, but somehow we can resonate with it. Maybe we feel that way on the inside.





